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The secretary handed a document to Jack Ma, “President Ma, this is about Nuomi Group’s profit growth for this quarter.”

When Jack Ma saw it, his eyelid twitched, “An increase of 628% compared to last year, how did they achieve this?”

Nuomi Group was already quite sizable.

Yet, such a huge growth spurt had even startled Jack Ma.

The secretary replied, “The main reason is Mr. Jiang, who started building his personal IP several months ago.

Through this, he increased the company’s exposure and brought in huge profits for the company.

According to our analysts’ estimates, Nuomi Group’s net profit for the entire year is expected to be five to ten times higher than last year.”

“Incredible,” Jack Ma marveled without ceasing.

His expression constantly changing, Jack Ma said in a deep voice, “Arrange it, I want to live stream tonight and learn from him!”

The secretary was astonished and, upon realizing that Jack Ma wasn’t joking, went to prepare.

…

Capital City, Jingdong Headquarters.

Jingdong had not yet fully developed.

Compared to Ali 77, it was still a small fry.

However, Liu Qiang was indeed very capable.

He had his own methods and was confident that, following his strategy, the company could stand shoulder to shoulder with or even surpass Ali 77.

Originally, he had planned to proceed step by step.

But at this moment, Liu Qiang saw Nuomi Group’s financial report for the last quarter and was shocked on the spot.

After a detailed analysis by the company’s senior executives, they finally understood the secret behind Nuomi Group’s rapid growth.

“This is a new track to accelerate corporate growth,” Liu Qiang’s eyes flickered.

He then called his secretary, “Prepare for it, I will start a live stream tonight!”

…

Jiang Xu’s attention was captured by several similar pieces of news that entered his line of sight.

[Chairman Liu Qiang of Jingdong will live stream tonight on Everyday Headlines and Weibo, and everyone is welcome to join.]

[Ali 77 Chairman Jack Ma will live stream tonight, to interact face-to-face with netizens.]

[E Factory Chairman will tonight…]

Wow, Jiang Xu was stunned.

What’s going on, why is everyone suddenly flocking to live streaming?

It’s not even the big break for live streaming yet.

Without 5G, everyone can only watch live streams online, which is much less convenient.

After thinking it over for a moment, Jiang Xu understood.

It goes without saying, they must have seen the enormous profits brought by his own live streaming and couldn’t restrain themselves.

Creating a personal IP brings an immense boost to a company.

Of course, there are downsides too.

That is, if your personal image gets damaged, it might cause a fatal blow to the company.

On this path, Jiang Xu had faced several attempts of being slandered and maliciously smeared, which had a significant impact on all aspects of the company.

But he ultimately proved his innocence and came through, benefiting the entire group greatly.

Jiang Xu stroked his chin and murmured to himself, “Could it be that because of me, the era of live streaming is arriving ahead of schedule?”

Of course, it definitely won’t be possible in the next one or two years.

Because 5G hasn’t arrived yet.

But he could accelerate the process.

Thinking this, Jiang Xu made a phone call to inquire.

He had invested in 5G a long time ago.

However, the complete 5G technology is too vast.

To develop everything from scratch would mean spending hundreds of billions, and it might still not be successful.

So from the start, Jiang Xu only aimed to invest in a small part of it.

Radio frequency chip!

Altogether, we’ve invested over a billion in this.

After some inquiries, Jiang Xu relaxed.

Progress is rapid, and we’re close to completing the research.

Once it’s entirely developed, Jiang Xu is planning to approach the Chrysanthemum Factory to discuss.

He wants to see if they’re willing to buy this technology or license the patent to them.

Jiang Xu turned off the computer and returned home.

Tonight, An Nuonuo, Chu Youwei, and Bai Xiaoya planned to do a joint livestream to auction off those two resurrection spots.

He was actually a bit excited.

Co-hosting a livestream with those bosses, what kind of grand scene would it be?

As soon as Jiang Xu got home, the scent of cooking was in the air.

“Brother Xu, you’re back.”

An Nuonuo brought out the soup just in time to see Jiang Xu return.

After setting down the soup, she joyfully ran over to get his slippers and help him take off his coat, “Wash your hands, then we can eat.”

“Okay, such a good girl. Um, where are my parents?”

“Uncle and Auntie took An Ping out to play; they won’t be back for dinner. Sister Xiaoya will come over later, and my cousin went to see the house her mother gave her.”

“Hehehe.” Jiang Xu pinched her nose, his face breaking into a mischievous smile, “Doesn’t that mean it’s just the two of us at home right now?”

An Nuonuo gave him a light smack, “Stop it, let’s eat.”

“Haha, let’s eat, let’s eat.”

The two sat down side by side.

Mostly, it was An Nuonuo continuously serving him food and pouring soup, exceedingly attentive.

Sometimes Jiang Xu would think, if An Nuonuo were not by his side one day, he might not even know how to eat anymore.

After eating, the two took a bath and then started preparing for the live broadcast.

An Nuonuo’s study was equipped with all kinds of livestreaming gear, practically turning it into a small studio.

Almost ready, Chu Youwei and Bai Xiaoya arrived.

“Nuonuo~” Chu Youwei seemed a bit hesitant.

“What’s the matter, sister?”

“The car Uncle gave me actually costs over two million, that’s too expensive, I can’t accept this…”

She had thought it would be at most five or six hundred thousand, but when she checked, it turned out to cost so much.

She was a bit scared and hesitated to accept it.

Jiang Xu smiled and said, “If you try to return a gift that Uncle An has given, wouldn’t that embarrass him?

Just accept it. If you want to repay him, when you become famous later, just become a spokesperson for his company for free.”

Chu Youwei’s eyes lit up, “Okay, I got it.”

Afterward, An Nuonuo pushed Jiang Xu into his study.

Waving her little fists at him, she said, “I’m gonna do makeup and change clothes with the sisters, you stay here and be good, okay?”

“Okay, An Nuonuo!” Jiang Xu pretended to be upset, “What do you mean by that, thinking I would peek or eavesdrop?”

An Nuonuo shrank her neck, “That’s not what I meant.”

Jiang Xu, “That is what you meant, doubting my character. You figure out a way to appease me, otherwise you’re sleeping on the couch tonight.”

“Hmph, I don’t want to appease you.” The girl wrinkled her nose, made a face at Jiang Xu, cute as could be, “I’ll just sleep with sister then, not talking to you anymore, la la la…”

With that, she took off before Jiang Xu could catch her.

Jiang Xu couldn’t help but laugh and cry.

Ever since Chu Youwei arrived, Nuonuo had clearly become more vibrant.

That was a good thing.

Soon, it was 8 o’clock in the evening.

The broadcast officially began.

Jiang Xu was also curious about how those big bosses would conduct their livestream.